TikTok has once again brought back a bold beauty trend that’s capturing everyone’s attention: white concealer. If you’re up to date with the latest makeup crazes, you’ll know that this throwback trend is making a major comeback. White concealer was once a staple in the makeup bags of A-list celebrities back in the late ’90s and early 2000s, known for brightening the under-eye area and creating a flawless, glowing look. But now, it’s back in action, and people are experimenting with it in new ways. So, why is everyone so obsessed with white concealer right now?
What Exactly Is White Concealer?
White concealer is exactly what it sounds like—a stark, pure white formula used to brighten the skin, particularly the under-eye area. Traditionally, concealers are one or two shades lighter than your natural skin tone to give you a youthful, glowing look. But white concealer takes it up a notch, offering a more intense brightening effect. Instead of applying it on top of foundation like regular concealers, white concealer works best when applied underneath your base to avoid a harsh, unblended look.
This trend has been fueled by beauty influencers like NikkieTutorials, who took to Instagram to showcase the powerful results of white concealer. Her endorsement has inspired many others to give it a try, adding a playful and dramatic twist to their makeup routines.
When to Use White Concealer
White concealer isn’t for everyone. If you prefer a natural, minimalist makeup routine, this might not be the product for you. However, if you love bold, high-coverage looks, white concealer can be a game changer. It brightens dark circles, conceals blemishes and redness, and even gives a lifting effect to the eye area. Essentially, it acts like a highlighter in a concealer form.
Besides its under-eye use, white concealer can double as an eyeliner, help lighten summer foundation, and be used creatively in other makeup looks. It’s a versatile product that’s making waves in the beauty world.
Best White Concealers to Try
If you’re curious to try out this trend, you’ll want to pick up a good white concealer. Here are some highly recommended options that deliver on both coverage and blendability.
- ColourPop No Filter Matte Concealer in Pure White
ColourPop’s No Filter Matte Concealer in Pure White is a top pick for those wanting a full-coverage, long-wearing concealer at an affordable price. This creamy, matte formula provides high coverage and works perfectly for brightening the under-eye area or highlighting key points on the face. - KVD Beauty Lock It Concealer Crème – White Out
KVD Beauty’s Lock It Concealer Crème in White Out is another fan favorite. Known for its intense pigment and creamy consistency, this concealer offers full coverage and a smooth, blendable finish. It’s also praised for its 24-hour wear, making it a reliable option for all-day use. - E.L.F. Cosmetics 16HR Camo Concealer – True White
For a budget-friendly option, the E.L.F. Cosmetics 16HR Camo Concealer in True White is an excellent choice. This crease-proof formula provides full coverage and a matte finish without settling into fine lines. It’s lightweight but pigmented enough to give you the coverage you need without feeling heavy on the skin. - L.A. Girl Pro Conceal – Flat White
L.A. Girl Pro Conceal in Flat White is another affordable, highly-pigmented option. This creamy concealer blends seamlessly into the skin, providing a natural finish while still offering the brightness you need. It’s a great pick for those looking for a reliable product at an even more budget-friendly price.
Final Thoughts
White concealer is one of those products that might seem intimidating at first, but once you try it, you’ll see the potential it has to transform your makeup routine. Whether you’re looking to brighten your under-eye area, create a flawless base, or experiment with creative makeup looks, white concealer can be a fun and versatile addition to your makeup kit. Just remember, this trend is all about boldness and coverage, so if you’re ready to take your makeup game to the next level, give it a shot!
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